Partner Operations: What Is It, and Is It Still Relevant in B2B?

When leadership asked what the program actually produced, the honest answer was that no one could say with confidence, and the program’s budget came under scrutiny. Partner operations exists to […]

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Understanding and Strategizing Partner Operations Partner Ops: Why It Matters

When done well, effective partner operations not only contribute to a successful partnership but can also have a significant impact on your larger channel strategy. By effectively overseeing these operational […]

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